Linnea Hedeborg


Branding / Print / Educational material 
Smiling Mind
Smiling Mind
2016 – 2018


 Mindfulness is about being present, fostering empathy, and building meaningful connections. It’s a proven tool for addressing mental health challenges, especially as youth mental illness rises in Australia, with one in four secondary and one in seven primary students affected. Mindfulness enhances attention, regulates emotions, and reduces anxiety and depression.

Smiling Mind, Australia’s most trusted mental wellbeing app with over 7.8 million downloads, offers free mindfulness meditation for all ages. It also works with schools to bring mindfulness into classrooms.

As Smiling Mind expanded, the brand needed to evolve. As lead designer on this project, my focus was on revitalising the identity, creating a cohesive experience across all plattforms. Collaborating with the very talented Beci Orpin on illustrations, we used gradients to represent emotional transitions. The refreshed identity offers a serene and colourful path into mindfulness, making mental wellbeing more approachable and engaging for all users.




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