Linnea Hedeborg


Brand design / Print / Packagin design
POC Energy
POC Energy
2024


 The brand identity for POC Energy, a Swedish electric vehicle charging company, centers on simplicity and resilience—reflecting a deep commitment to reliable, sustainable charging solutions designed for the rugged Nordic climate. Targeted toward electricians and businesses, POC’s unique offering lies in its effortlessly installed, user-friendly chargers that repurpose existing motor heaters. This innovative approach enhances sustainability while keeping things beautifully straightforward. With versatile charging options, POC empowers users to recharge bikes, tools, and more, enriching everyday life with ease and functionality.

The brand identity reflects POC Energy’s commitment to simplicity through a minimalist approach:

/ Logo and Typography
A bold, straightforward wordmark in POC’s typeface, Macan Bold, functions as the logo. This approach simplifies brand application by removing the need for extra graphic files, aligning with POC Energy’s philosophy of simplicity and efficiency. Macan’s clean, sans-serif design brings Scandinavian minimalism but with a touch of softness. For emphasis, Macan Stencil highlights key words and phrases, adding an engaging and unique typographic style that brings POC’s brand personality to life.

/ Symbol
Two lines—a diagonal and a horizontal—make up a minimalist symbol. It represents the universal switch symbol found in electrical schematics, emphasising POC Energy’s role in connecting to the power grid. The symbol subtly nods to the company’s name, POC, which stands for Point Of Charge.

/ Brand Application
From digital interfaces to physical charging stations, the identity system flows seamlessly, emphasising POC Energy’s values of ease, reliability, and usability. Every element works together to create a memorable experience for users, highlighting the company’s role as a trusted, user-friendly EV charging solution in the Nordic market. Other graphic elements such as icons and illustrations are inspired by the 




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